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Membership customers and relationship marketing
Gruen, Thomas W. - In: Handbook of relationship marketing, (pp. 355-380). 2000
Persistent link: https://www.econbiz.de/10001559327
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Integrated marketing communications and the emerging role of the website
Gruen, Thomas W. - In: Marketing communication : new approaches, technologies, …, (pp. 175-192). 2005
Persistent link: https://www.econbiz.de/10003247663
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Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai - In: Journal of business research : JBR 63 (2010) 3, pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike; Schultz, Dan; Czaplewski, Andrew J.; Key, … - In: Journal of advertising research 61 (2021) 4, pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Brand activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin; Keel, Astrid L.; Czaplewski, Andrew J. - In: Journal of strategic marketing 31 (2023) 7, pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
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The role of perceived control in customer value cocreation and service recovery evaluation
Guo, Lin; Lotz, Sherry L.; Tang, Chuanyi; Gruen, Thomas W. - In: Journal of service research : JSR 19 (2016) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10011433138
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Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships
Guo, Lin; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10011684995
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The relationship marketing view of the customer and the service dominant logic perspective
Gruen, Thomas W.; Hofstetter, Joerg S. - In: Journal of business market management : jbm 4 (2010) 4, pp. 231-245
Persistent link: https://www.econbiz.de/10008758129