Narrow search
Showing 1 - 10 of 291
Cover Image
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip - 2011
Persistent link: https://www.econbiz.de/10009270388
Cover Image
Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
Cover Image
Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
Cover Image
Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
Cover Image
Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
Cover Image
A generic concept of marketing
Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717449
Cover Image
Ethical lapses of marketers
Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006
Persistent link: https://www.econbiz.de/10003430294
Cover Image
Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Cover Image
Peter Drucker: the grandfather of modern marketing
Kotler, Philip - In: Peter F. Drucker's next management : new institutions, …, (pp. 123-134). 2010
Persistent link: https://www.econbiz.de/10003965068
Cover Image
Reinventing marketing to manage the environmental imperative
Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135
Persistent link: https://www.econbiz.de/10009270894