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Commercials as context for other commercials : threat or opportunity?

Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49

Persistent link: https://www.econbiz.de/10003892005

"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...

Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612

Persistent link: https://www.econbiz.de/10011436011

Intergenerational transmissions and sharing of musical taste practices

Derbaix, Christian; Derbaix, Maud - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1600-1623

Persistent link: https://www.econbiz.de/10012178652

Inducing word-of-mouth by eliciting surprise - a pilot investigation

Derbaix, Christian; Vanhamme, Joe͏̈lle - In: Journal of economic psychology : research in economic … 24 (2003) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10001731356

Pride in contemporary sport consumption : a marketing perspective

Decrop, Alain; Derbaix, Christian - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 586-603

Persistent link: https://www.econbiz.de/10008747771

Implicit sponsorship effects for a prominent brand

Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804

Persistent link: https://www.econbiz.de/10010371621

Drivers of the experience value of mobile money transfer service : Senegaleseuser perspectives

Fall, Ndeye Astou Manel; Diop-Sall, Fatou; Poncin, Ingrid - In: Journal of Services Marketing 35 (2021) 7, pp. 901-917

Purpose: Digital service innovations have enabled service market access, transforming Africa. This paper aims to investigate individual and contextual drivers of experience value of mobile money transfer (MMT) service during post-adoption given impacts of individual/cultural characteristics in...

Persistent link: https://www.econbiz.de/10012641262

Effects of digitalisation of organisations on internal audit activities and practices

Betti, Nathanaël; Sarens, Gerrit; Poncin, Ingrid - In: Managerial Auditing Journal 36 (2021) 6, pp. 872-888

Purpose: This paper aims to investigate how the internal audit function (IAF) modifies its activities and practices in relation to the digitalisation the organisation. This paper specifically examines the use of data analytics and the performance of consulting activities by internal auditors....

Persistent link: https://www.econbiz.de/10012641449

Opening the black box of gameful experience : implications for gamification process design

Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa - In: Journal of retailing and consumer services 52 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012132164

Do enriched digital catalogues offer compelling experiences, beyond websites? : a comparative analysis through the IKEA case

Garnier, Marion; Poncin, Ingrid - In: Journal of retailing and consumer services 47 (2019), pp. 361-369

Persistent link: https://www.econbiz.de/10011995647