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Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of marketing 71 (2007) 2, pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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International marketing ethics
Zinkhan, George M. - In: Glocal marketing : think globally and act locally, (pp. 277-294). 2009
Persistent link: https://www.econbiz.de/10003884883
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The marketplace, emerging technology and marketing theory
Zinkhan, George M. - 2008
Persistent link: https://www.econbiz.de/10003611094
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"Pets and not pets" : three poems
Zinkhan, George M. - In: Journal of business research : JBR 61 (2008) 5, pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
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The marketplace, emerging technology and marketing theory
Zinkhan, George M. - 2009
Persistent link: https://www.econbiz.de/10003876275
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Copy testing industrial advertising : methods and measures
Zinkhan, George M. - In: Advances in business marketing : a research annual 1 (1986), pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
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Social networking from a social capital perspective : a cross-cultural analysis
Krishen, Anjala S.; Leenders, Mark A.A.M.; Muthaly, Siva; … - In: European Journal of Marketing 53 (2019) 6, pp. 1234-1253
Purpose: Using social capital theory (SCT), the purpose of this research is to determine the success of social networking in societies that may be lower in social capital, for example in Poland, versus those which are higher in social capital, such as the USA. Design/methodology/approach: This...
Persistent link: https://www.econbiz.de/10012068011
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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790