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Ashkanasy, Neal M.
61
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41
Septianto, Felix
41
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40
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38
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35
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Fetscherin, Marc
19
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19
Mattila, Anna S.
19
Romaniuk, Jenni
19
Aaker, Jennifer
18
Franses, Philip Hans
18
Lindebaum, Dirk
18
Reuben, Ernesto
18
Welpe, Isabell M.
18
Hwang, Jinsoo
17
Noussair, Charles
17
Shepherd, Dean A.
17
Usman, Osly
17
Wang, Pengfei
17
Woosnam, Kyle M.
17
Andrade, Eduardo B.
16
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NetLibrary, Inc
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Asia Pacific journal of marketing and logistics
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Journal of travel and tourism marketing
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Journal of marketing communications
68
Journal of marketing management : MM
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International journal of contemporary hospitality management
66
Journal of marketing
66
Journal of economic psychology : research in economic psychology and behavioral economics
65
NBER working paper series
65
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Journal of advertising research
64
Academy of Management journal : AMJ
63
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63
Journal of marketing research : JMR
63
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62
Cogent business & management
60
Journal of the Academy of Marketing Science
60
Marketing intelligence & planning
60
International journal of consumer studies
57
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57
Journal of business and psychology
55
European journal of marketing
54
Journal of strategic marketing
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
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ECONIS (ZBW)
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94
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80
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61
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24
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1
I
love
to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be
brand
loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with satisfaction and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
Higher-order utilitarian and symbolic antecedents of
brand
love
and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'
brand
love
in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Exploring the role of
brand
identification and
brand
love
in generating higher levels of
brand
loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
Saved in:
7
Exploring relationship among
brand
experience dimensions,
brand
evaluation and
brand
loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Effect of cognitive engagement on the development of
brand
love
in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
10
Consumption authenticity in the accommodations industry : the keys to
brand
love
and
brand
loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
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