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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait; Wood, Stacy - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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The comfort food fallacy : avoiding old favorites in times of change
Wood, Stacy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 950-963
Persistent link: https://www.econbiz.de/10003962540
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Prone of progress : using personality to identify suporters of innovative social entrepreneurship
Wood, Stacy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 129-141
Persistent link: https://www.econbiz.de/10009565260
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How consumers behave in a crisis : international lessons (and innovations) from COVID-19
Wood, Stacy - In: Journal of international marketing 30 (2022) 2, pp. 5-12
Persistent link: https://www.econbiz.de/10013257801
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Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin; Poynor, Cait - In: Journal of marketing research : JMR 47 (2010) 2, pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
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Seize the day! : encouraging indulgence for the hyperopic consumer
Haws, Kelly L.; Poynor, Cait - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 680-691
Persistent link: https://www.econbiz.de/10003806960
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Lines in the sand : the role of motivated categorization in the pursuit of self-control goals
Poynor, Cait; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 772-787
Persistent link: https://www.econbiz.de/10003807416
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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait; Diehl, Kristin - In: MSI reports : working paper series (2007) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10003605779
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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait; Diehl, Kristin - In: MSI reports : working paper series (2007) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10009893482
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The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy; Robinson, Stefanie; Poor, Morgan - In: Journal of advertising research 58 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011884968