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Marketing issues : who is the...
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Relationship marketing
20,872
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20,174
Consumer behaviour
8,400
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8,365
Customer satisfaction
5,037
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4,991
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3,633
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3,618
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2,431
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2,427
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1,866
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1,828
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1,822
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1,743
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1,742
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1,577
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1,493
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1,487
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1,374
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1,314
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1,286
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1,286
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1,232
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1,185
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1,145
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1,049
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1,035
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929
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917
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Kumar, V.
77
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55
Han, Heesup
54
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51
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40
Mattila, Anna S.
38
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37
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35
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34
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33
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33
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32
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31
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30
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28
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27
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27
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26
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25
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25
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25
Lindgreen, Adam
25
Ruyter, Ko de
25
Vrontis, Demetris
25
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Klaus, Philipp
24
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24
Rather, Raouf Ahmad
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Lemon, Katherine N.
23
Reinartz, Werner J.
23
Gustafsson, Anders
22
So, Kevin Kam Fung
22
Conduit, Jodie
21
Eggert, Andreas
21
Sesé, F. Javier
21
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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University of Western Sydney
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Erasmus Research Institute of Management
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HAL
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International Conference on Relationship Marketing <9, 2009, Berlin>
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KMU Verlag HSG
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2
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1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
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1
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Journal of business research : JBR
656
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
407
International journal of hospitality management
280
The journal of services marketing
226
The journal of business & industrial marketing
195
The service industries journal
188
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
171
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
130
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
112
The journal of product & brand management
111
The journal of brand management : an international journal
110
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
Journal of service management
106
Journal of Business & Industrial Marketing
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
104
Psychology & marketing
103
Cogent business & management
102
Marketing intelligence & planning
100
European journal of marketing : EJM
97
Services marketing quarterly
97
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
20,669
Other ZBW resources
720
USB Cologne (EcoSocSci)
93
RePEc
39
EconStor
38
OLC EcoSci
31
BASE
29
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2
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1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
3
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
4
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
5
What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke
;
Helmig, Bernd
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
Saved in:
6
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
7
Exploring the impact of customer relational benefit on relationship commitment in health service sectors
Weng, Rhay-hung
;
Huang, Jin-an
;
Huang, Ching-yuan
; …
- In:
Health care management review : HCM review
35
(
2010
)
4
,
pp. 312-323
Persistent link: https://www.econbiz.de/10008668631
Saved in:
8
Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin
;
Money, Arthur H.
;
Downing, Steve
; …
- In:
The Routledge companion to nonprofit marketing
,
(pp. 28-48)
.
2008
Persistent link: https://www.econbiz.de/10003592269
Saved in:
9
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
10
The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
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