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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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An exploratory study of stalled relationships among art museum members
Reavey, Brooke; Howley, Michael J.; Korschun, Daniel - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
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It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela; Esposito, Annamaria; Vannini, Maria Cristina - In: International journal of entrepreneurship and small … 48 (2023) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith; Money, Kevin; Money, Arthur H.; … - 2008
Persistent link: https://www.econbiz.de/10003717541
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What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke; Helmig, Bernd - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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Exploring the impact of customer relational benefit on relationship commitment in health service sectors
Weng, Rhay-hung; Huang, Jin-an; Huang, Ching-yuan; … - In: Health care management review : HCM review 35 (2010) 4, pp. 312-323
Persistent link: https://www.econbiz.de/10008668631
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Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin; Money, Arthur H.; Downing, Steve; … - In: The Routledge companion to nonprofit marketing, (pp. 28-48). 2008
Persistent link: https://www.econbiz.de/10003592269
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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A. - In: Journal of marketing for higher education 20 (2010) 1, pp. 135-143
Persistent link: https://www.econbiz.de/10008653904