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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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Understanding the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
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Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.; Leeflang, Peter - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Accountability as a main ingredient of getting marketing back in the board room
Verhoef, Peter C.; Leeflang, Peter - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 26-32
Persistent link: https://www.econbiz.de/10009153348
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Challenges and solutions for marketing in a digital era
Leeflang, Peter; Verhoef, Peter C.; Dahlström, Peter; … - In: European management journal 32 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Building models for marketing decisions : past, present and future
Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001505384
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Paving the way for "distinguished marketing"
Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270