Zafer Erdogan, B.; Uzkurt, Cevahir - In: Cross Cultural Management: An International Journal 17 (2010) 4, pp. 393-406
Purpose – The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables. Design/methodology/approach – Data...
