Similar Search Results - EconBiz

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Airport advertising effectiveness

Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 59-72

Persistent link: https://www.econbiz.de/10003708167

Master of marketing measurement : Margaret Henderson Blair on marketing accountability

Blair, Margaret Henderson - 2021

Persistent link: https://www.econbiz.de/10012321737

Separating the long and short-term effects of advertising repetition on brand name awareness

Vanhuele, Marc - 1994

Persistent link: https://www.econbiz.de/10000909454

Advertising strategies for brand image repair : the effectiveness of advertising alliances

Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462

Persistent link: https://www.econbiz.de/10011518852

The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types

Peter, Christina; Ponzi, Milan - In: Journal of advertising research 58 (2018) 4, pp. 423-432

Persistent link: https://www.econbiz.de/10011966603

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Menon, Satya; Soman, Dilip - 1999

Persistent link: https://www.econbiz.de/10001412774

The time vs. money effect : shifting product attitudes and decisions through personal connection

Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008

Persistent link: https://www.econbiz.de/10003789007

Regulatory fit effects of gender and marketing message content

McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251

Persistent link: https://www.econbiz.de/10009789038

Essays on the effects of promotions

Horn, Carmen - 2013

Persistent link: https://www.econbiz.de/10010396397

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