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Diffusion models and the marketing mix for single products

Kalish, Shlomo - In: Innovation diffusion models of new product acceptance, (pp. 87-115). 1986

Persistent link: https://www.econbiz.de/10001308542

Quantifying the competitive impact of a new entrant

Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277

Persistent link: https://www.econbiz.de/10001138501

Should NFL blackouts be banned?

Putsis, William P.; Sen, Subrata K. - In: Applied economics 32 (2000) 12, pp. 1495-1507

Persistent link: https://www.econbiz.de/10001524269

Salesforce compensation : theory and managerial implications

Coughlan, Anne T. - In: Marketing science 8 (1989) 4, pp. 324-342

Persistent link: https://www.econbiz.de/10001090676

Pricing strategy : Proceedings of a conference held Sept. 24-25, 1982, in Rochester, N.J. Ed. by John P[hilip] Gould, Subrata K. Sen

Gould, John Philip (contributor); … - 1984

Persistent link: https://www.econbiz.de/10002311725

Stochastic models of buyer behavior

Fader, Peter; Hardie, Bruce G. S.; Sen, Subrata K. - In: The history of marketing science, (pp. 165-205). 2014

Persistent link: https://www.econbiz.de/10010415905

Does Anti-Drug Advertising Work?

Block, Lauren; Morwitz, Vicki; Putsis, William P.; Sen, … - 2008

This paper examines whether a national anti-drug advertising campaign is associated with a change in adolescents' drug use behavior. Specifically, the primary objective of the paper is to investigate the relationship between adolescents' recall of exposure to anti-drug advertising and their...

Persistent link: https://www.econbiz.de/10014035952