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Effects beyond click-through : incidental exposure to web advertising
Yoo, Chan Yun - In: Journal of marketing communications 15 (2009) 4, pp. 227-246
Persistent link: https://www.econbiz.de/10003897662
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An experimental examination of factors affecting click-through of keyword search ads
Yoo, Chan Yun - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10009671502
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Unconscious processing of web advertising : effects on implicit memory, attitude toward the brand, and consideration set
Yoo, Chan Yun - In: Journal of interactive marketing : a quarterly … 22 (2008) 2, pp. 2-16
Persistent link: https://www.econbiz.de/10003747471
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Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
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Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
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A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.; Yoo, Chan Yun - In: Journal of marketing communications 19 (2013) 2, pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
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Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook; Kim, Eunice; Sung, Yongjun; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young; Yoo, Chan Yun; Kim, Dong Hoo; Sung, Yoon Hi - In: International journal of advertising : the review of … 40 (2021) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
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Are digital menus really better than traditional menus? : the mediating role of consumption visions and menu enjoyment
Yim, Mark Yi-Cheon; Yoo, Chan Yun - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 65-80
Persistent link: https://www.econbiz.de/10012289422
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Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun; Baek, Tae Hyun - In: Digital advertising : theory and research, (pp. 222-242). 2017
Persistent link: https://www.econbiz.de/10011646115