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24
Ratten, Vanessa
24
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23
Moutinho, Luiz
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Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Consumer Marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Marketing intelligence & planning
105
Tourism management : research, policies, practice
103
International journal of electronic marketing and retailing : IJEMR
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International journal of business information systems : IJBIS
97
International journal of hospitality management
95
Journal of the Academy of Marketing Science
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91
Journal of marketing education : JME
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Technological forecasting & social change : an international journal
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89
International journal of technology marketing : IJTMkt
83
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82
Springer eBook Collection
82
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81
Psychology & marketing
81
Cogent business & management
80
International Journal of Bank Marketing
80
Business horizons
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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1
Application of regulatory focus theory to search advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
2
Correlation of common knowledge variables and search engine
marketing
elements
Girčys, Aurimas Paulius
- In:
International journal of business and emerging markets …
7
(
2015
)
2
,
pp. 170-185
Persistent link: https://www.econbiz.de/10011407237
Saved in:
3
The preliminary ruling decision in the case of
google
vs Louis Vuitton concerning the adword service and its impact on the community law
Gongol, Tomáš
- In:
Amfiteatru economic : an economic and business research …
15
(
2013
)
33
,
pp. 246-260
Persistent link: https://www.econbiz.de/10010342833
Saved in:
4
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
5
Always be testing : the complete guide to
Google
Website Optimizer
Eisenberg, Bryan
;
Quarto-vonTivadar, John
;
Davis, Lisa T.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004918537
Saved in:
6
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
7
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
Can a print publication be equally effective online? : testing the effect of medium type on
marketing
communications
Magee, Robert G.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 85-95
Persistent link: https://www.econbiz.de/10009723161
Saved in:
9
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
10
Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja
-
2010
Persistent link: https://www.econbiz.de/10003934870
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