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B2B services : linking service...
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Beziehungsmarketing
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19,028
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17,106
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17,097
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2,597
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2,594
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2,537
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2,477
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68
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65
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64
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55
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54
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53
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52
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51
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49
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48
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47
Thaichon, Park
47
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46
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46
Sharma, Piyush
46
Balmer, John M. T.
45
Hanushek, Eric Alan
45
Prentice, Catherine
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Prybutok, Victor R.
44
Rivkin, Steven G.
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Rahman, Zillur
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
1,006
International journal of hospitality management
649
The journal of brand management : an international journal
633
International journal of production economics
534
The journal of business & industrial marketing
510
The service industries journal
488
The journal of product & brand management
428
International journal of production research
403
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388
European journal of operational research : EJOR
321
Journal of the Academy of Marketing Science
316
Tourism management : research, policies, practice
306
Journal of travel and tourism marketing
282
Psychology & marketing
281
European journal of marketing : EJM
278
International journal of contemporary hospitality management
275
Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
265
Journal of marketing
263
Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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235
Journal of hospitality marketing & management
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Marketing intelligence & planning
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Cogent business & management
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Journal of business-to-business marketing
210
Services marketing quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
203
Journal of retailing
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Journal of service management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
189
Journal of service research : JSR
188
SpringerLink / Bücher
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Auditing : a journal of practice & theory
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Service business
177
Journal of air transport management
171
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
307
RePEc
116
BASE
78
OLC EcoSci
46
Other ZBW resources
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4
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Showing
1
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10
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66,511
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date (newest first)
date (oldest first)
1
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
2
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
3
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
4
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
5
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
6
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
7
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
8
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
9
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
10
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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