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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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Explicating consumer segmentation and brand positioning in the Islamic financial services industry : a Malaysian perspective
Rusnah Muhamad; Sharifah Faridah Syed Alwi - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 253-274
Persistent link: https://www.econbiz.de/10011471620
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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Brand preference in Islamic banking
Ahmad, Khaliq; Rustam, Ghulam Ali; Dent, Michael M. - In: Journal of Islamic marketing : JIMA 2 (2011) 1, pp. 74-82
Persistent link: https://www.econbiz.de/10008988801
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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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An extension of Aaker's brand personality model from Islamic perspective : a conceptual study
Ahmed, Muhammad; Muhammad Tahir Jan - In: Journal of Islamic marketing : JIMA 6 (2015) 3, pp. 388-405
Persistent link: https://www.econbiz.de/10011457610
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Advances in Islamic finance, marketing, and management : an Asian perspective
Mutum, Dilip S. (ed.); Butt, Mohammad Mohsin (ed.);  … - 2017 - First edition
Persistent link: https://www.econbiz.de/10011560023
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Advances in Islamic finance, marketing, and management : an Asian perspective
Mutum, Dilip S. (ed.); Butt, Mohammad Mohsin (ed.);  … - 2016
Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk...
Persistent link: https://www.econbiz.de/10012215564
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Islamic banking : the convergence of religion, economic self-interest and marketing
Yap, Kenneth Beng - In: Handbook of Islamic marketing, (pp. 226-247). 2011
Persistent link: https://www.econbiz.de/10009349652
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Migrant banking in Europe : approaches, meanings and perspectives
Visconti, Luca M.; Napolitano, Enzo M. - In: Islamic finance in Europe : towards a plural financial …, (pp. 109-125). 2013
Persistent link: https://www.econbiz.de/10009752284