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Brand religiosity aura and brand loyalty in Indonesia Islamic banking

Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372

Persistent link: https://www.econbiz.de/10011812841

Exploring the effects of an Islamic branding strategy for non-food products in Indonesia

Sari, Dessy Kurnia; Suziana, Suziana; Games, Donard - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 131-145

Persistent link: https://www.econbiz.de/10012209112

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf; Iqbal, Naveed; Mokhtar, Sany Sanuri Mohd; … - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 218-242

Persistent link: https://www.econbiz.de/10011750274

Continuance intention of Fintech Peer-to-Peer (P2P) financing Shariah : moderation role of brand schematicity and digital financial literacy

Marhadi, Marhadi; Fathoni, Ahmad Fauzan; Setiawan, Budi; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-18

This research examines the continuance intention of Fintech Peer-to-Peer (P2P) Financing Shariah by considering the moderating roles of brand schematicity and digital financial literacy. This study will explore consumers' psychographic and demographic segmentation utilizing Fintech services,...

Persistent link: https://www.econbiz.de/10014583919

The buy-in benchmark in Islamic banking : combined effect of brand role clarity and employee brand commitment towards employee brand equity

Altaf, Mohsin; Saleem, Irfan; Mustafa, Faisal; Bajwa, … - In: Journal of Islamic marketing 13 (2022) 10, pp. 2028-2046

Persistent link: https://www.econbiz.de/10013349548

Islamic apparel brand personality model

Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503

Persistent link: https://www.econbiz.de/10013536402

Determinants to adopt conventional and Islamic banking : evidence from Indonesia

Junaidi, Junaidi; Anwar, Suhardi M.; Alam, Roslina; … - In: Journal of Islamic marketing 14 (2023) 3, pp. 892-909

Persistent link: https://www.econbiz.de/10013536435

Religiosity and purchase intention : an Islamic apparel brand personality perspective

Zaki, Rana M.; El Seidi, Reham - In: Journal of Islamic marketing 15 (2024) 2, pp. 361-396

Persistent link: https://www.econbiz.de/10014470061

Effect of Internal Branding on Brand Supporting Behaviors of Employees Regarding Customer Attraction in Islamic Banking

Javanmard, Habibollah; Nia, Ensiyeh Nemati - 2012

This paper aims to investigate the effect of internal branding on employees’ perception, brand commitment, brand loyalty and performance of banks in attracting customers, in Islamic banking. The randomly selected samples include employees of Islamic banks located in Iran. A total of 350...

Persistent link: https://www.econbiz.de/10014166000