Purpose – This paper seeks to explicate a dynamic theory of competition, i.e. the resource‐advantage theory of competition, with the aim of developing a theoretical foundation for the eclectic paradigm of foreign production. Design/methodology/approach – The paper is conceptual in...

Purpose – Drawing on resource‐advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship...

Purpose – The authors propose to reply to the comment by Mario Rese on the article “The explanatory foundations of relationship marketing theory.” Design/methodology/approach – This paper provides a critical analysis. Findings – The comment of Rese has misspecified the major problems...