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Marketing theory
49
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Hunt, Shelby D.
136
Madhavaram, Sreedhar
16
Sheth, Jagdish N.
11
Arnett, Dennis B.
6
Hatfield, Hunter N.
6
Bicen, Pelin
4
Brasel, S. Adam
4
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4
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4
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4
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4
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4
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3
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2
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2
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2
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2
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1
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AMS review : official publication of the Academy of Marketing Science
24
Legends in marketing
11
Journal of marketing management : MM
8
Journal of Business & Industrial Marketing
5
Journal of business research : JBR
5
Journal of historical research in marketing
5
European Journal of Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of supply chain management : a global review of purchasing and supply
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Historical Research in Marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
A twenty-first century guide to Aldersonian marketing thought
2
Contemporary Economics
2
Contemporary economics
2
Franchising : an international perspective
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Marketing for a new century
2
Marketing theory
2
Review of marketing research
2
The journal of business & industrial marketing
2
Business & the contemporary world
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Developmental challenges in marketing research
1
Does marketing need reform? : fresh perspectives on the future
1
Eastern economic journal
1
European Business Review
1
Grid series in marketing
1
Handbook on ethics and marketing
1
History of marketing thought ; Volume 3
1
Journal of customer behaviour
1
Journal of economic issues : jei
1
Journal of nonprofit & public sector marketing
1
Journal of retailing
1
Macromarketing - a global focus ; Vol. 1
1
Macromarketing - a global focus ; Vol. 2
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
107
Other ZBW resources
13
OLC EcoSci
11
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3
EconStor
2
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.
;
Rinaldo, Shannon B.
-
2011
Persistent link: https://www.econbiz.de/10009270390
Saved in:
2
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10003836176
Saved in:
3
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
Saved in:
4
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
5
Competitive advantage strategies in times of adversity
Hunt, Shelby D.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003870021
Saved in:
6
On reforming marketing : for marketing systems and brand equity strategy
Hunt, Shelby D.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 69-77)
.
2006
Persistent link: https://www.econbiz.de/10003430097
Saved in:
7
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
8
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
9
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
10
The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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