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The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus; Lügger, Kai; Koch, Matthias - In: Industrial marketing management : the international … 40 (2011) 6, pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael; … - In: MSI reports : working paper series (2009) 4, pp. 49-76
Persistent link: https://www.econbiz.de/10003960977
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Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)
Cancel, David; Gerhardt, Dave - 2019
Persistent link: https://www.econbiz.de/10011983918
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Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)
Cancel, David; Gerhardt, Dave - 2019
Intro -- Conversational Marketing -- Contents -- Introduction: The Shift from Supply to Demand -- Today, Customers Have All the Power -- 1. Product Information Became Free -- 2. Real-Time Interactions Became Expected -- 3. Supply Became Infinite -- Winners and Losers: Why Companies Need to Adapt...
Persistent link: https://www.econbiz.de/10012032160
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10013547377
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Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
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Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David; Mummalaneni, Venkatapparao - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 40-54
Persistent link: https://www.econbiz.de/10003851190