//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship marketing and mic...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
21,090
Beziehungsmarketing
20,393
Consumer behaviour
15,908
Konsumentenverhalten
15,667
Marketing
15,152
Brand management
14,932
Markenführung
14,491
Thailand
10,342
Brand image
7,344
Markenimage
7,321
Markenartikel
7,121
Brand
7,044
Customer satisfaction
5,446
Kundenzufriedenheit
5,348
Marketingmanagement
4,775
Marketing management
4,671
Service quality
3,924
Dienstleistungsqualität
3,884
Social Web
3,325
Social web
3,323
USA
3,240
United States
3,093
Internet marketing
3,016
Online-Marketing
2,991
Theorie
2,763
Theory
2,748
Lieferantenmanagement
2,093
Supplier relationship management
2,091
Einzelhandel
2,029
Retail trade
2,013
Electronic Commerce
1,844
E-commerce
1,740
Innovation
1,626
Vertrauen
1,585
Indien
1,582
Confidence
1,581
India
1,571
Malaysia
1,540
Customer integration
1,479
Kundenintegration
1,476
more ...
less ...
Online availability
All
Undetermined
20,950
Free
10,237
Type of publication
All
Article
40,578
Book / Working Paper
20,831
Journal
479
Other
184
Type of publication (narrower categories)
All
Article in journal
31,017
Aufsatz in Zeitschrift
31,017
Aufsatz im Buch
4,873
Book section
4,873
Graue Literatur
3,471
Non-commercial literature
3,471
Working Paper
2,384
research-article
2,139
Arbeitspapier
2,125
Collection of articles of several authors
1,355
Sammelwerk
1,355
Hochschulschrift
1,070
Thesis
952
Aufsatzsammlung
767
Case study
749
Fallstudie
749
Lehrbuch
521
Textbook
487
Konferenzschrift
458
review-article
432
Conference paper
328
Konferenzbeitrag
328
Amtsdruckschrift
312
Government document
312
conceptual-paper
312
review
282
case-report
262
Reprint
247
Ratgeber
244
Guidebook
232
Conference proceedings
219
Bibliographie
175
Article
165
Statistik
161
Congress Report
157
viewpoint
149
Statistics
138
Collection of articles written by one author
132
Sammlung
132
Glossar enthalten
126
more ...
less ...
Language
All
English
German
17,539
Undetermined
12,226
Hungarian
547
French
333
Thai
217
Russian
140
Polish
115
Spanish
99
Italian
64
Romanian
53
Lithuanian
49
Portuguese
29
Dutch
26
Swedish
26
Ukrainian
24
Czech
14
Finnish
12
Danish
11
Croatian
8
Serbian
8
Slovak
7
Slovenian
6
Turkish
6
Indonesian
5
Bulgarian
4
Japanese
4
Kazakh
4
Arabic
3
Norwegian
3
Multiple languages
2
Old English (ca. 450-1100)
1
Valencian
1
Macedonian
1
Nepali
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
177
Kumar, V.
102
Melewar, T. C.
89
Keller, Kevin Lane
85
Sheth, Jagdish N.
75
Verhoef, Peter C.
73
Han, Heesup
71
Svensson, Göran
70
Bang, Nguyen
62
Vrontis, Demetris
61
Homburg, Christian
59
Townsend, Robert M.
59
Hollebeek, Linda D.
58
Brown, Stephen
57
Warr, Peter George
57
Speece, Mark
56
De Chernatony, Leslie
54
Jiranyakul, Komain
54
Grönroos, Christian
53
Balmer, John M. T.
51
Grewal, Dhruv
51
Menkhoff, Lukas
51
Phau, Ian
50
Pitt, Leyland F.
50
Lindgreen, Adam
48
Thaichon, Park
48
Foroudi, Pantea
47
Loureiro, Sandra Maria Correia
47
Merrilees, Bill
47
Brodie, Roderick J.
45
Franses, Philip Hans
45
Kitchen, Philip J.
45
McDonald, Malcolm
45
Palmatier, Robert W.
45
Fournier, Susan
44
Kohpaiboon, Archanun
44
Woodside, Arch G.
44
Ko, Eunju
43
Mattila, Anna S.
43
Rajagopal
43
more ...
less ...
Institution
All
Thailand / Samnakngān sathiti hǣng chāt
104
American Marketing Association
88
National Bureau of Economic Research
84
National Statistical Office
82
World Bank
58
OECD
52
World Bank Group
40
Asian Development Bank
35
International Monetary Fund
35
Springer Fachmedien Wiesbaden
32
IGI Global
31
Edward Elgar Publishing
30
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
29
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
29
Institute of Southeast Asian Studies
27
University of Western Sydney
26
Information Resources Management Association
20
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Internationales Arbeitsamt
19
Springer International Publishing
19
World Trade Organization
19
eSocialSciences
19
Internationale Arbeitsorganisation
18
Internationaler Währungsfonds
17
Thailand / Department of Alternative Energy Development and Efficiency
16
Weltbank
16
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
15
HAL
14
NetLibrary, Inc
14
Harvard Graduate School of Business Administration
13
Institute of Developing Economies, Japan External Trade Organization (JETRO)
13
Economy and Environment Program for Southeast Asia (EEPSEA), International Development Research Centre
12
Florida Atlantic University
12
Thailand / Board of Investment
12
UNDP
12
Ajia Keizai Kenkyūsho <Chiba>
11
Centre for International Economic Studies
11
Chartered Institute of Marketing
11
Erasmus Research Institute of Management
11
AMACOM
10
more ...
less ...
Published in...
All
Journal of business research : JBR
1,295
Journal of retailing and consumer services
803
European Journal of Marketing
632
The journal of brand management : an international journal
631
Industrial marketing management : the international journal for industrial and high-tech firms
594
The journal of product & brand management
408
International journal of hospitality management
357
Journal of the Academy of Marketing Science
294
Journal of strategic marketing
289
European journal of marketing : EJM
286
Marketing Intelligence & Planning
284
SpringerLink / Bücher
270
Journal of marketing
264
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
248
Marketing intelligence & planning
240
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
232
Psychology & marketing
232
The service industries journal
230
Asia Pacific journal of marketing and logistics
219
Journal of Product & Brand Management
208
Tourism management : research, policies, practice
192
Journal of Business & Industrial Marketing
181
Journal of travel and tourism marketing
181
Journal of Consumer Marketing
177
Cogent business & management
172
Strategic Direction
168
International journal of contemporary hospitality management
163
Journal of retailing
162
International journal of electronic customer relationship management : IJECRM
160
International Journal of Bank Marketing
157
Journal of marketing communications
151
Management science : journal of the Institute for Operations Research and the Management Sciences
147
Journal of hospitality marketing & management
141
Marketing letters : a journal of research in marketing
139
Journal of marketing research : JMR
136
Business horizons
135
Marketing theory
131
International journal of internet marketing and advertising : IJIMA
130
more ...
less ...
Source
All
ECONIS (ZBW)
53,312
Other ZBW resources
3,731
USB Cologne (EcoSocSci)
3,097
BASE
897
EconStor
482
RePEc
398
OLC EcoSci
97
USB Cologne (business full texts)
48
ArchiDok
10
more ...
less ...
Showing
1
-
10
of
62,072
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of community relationship management, relationship
marketing
orientation, customer engagement, and
brand
trust on
brand
loyalty : the case of a commercial bank in
Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
2
A consumer-
brand
relationship framework for strategic
brand
management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
Saved in:
3
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
Is your
brand
a one-night stand? : managing consumer-
brand
relationships
Neudecker, Niels
;
Hupp, Oliver
;
Stein, Alexandra
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Saved in:
5
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
6
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
7
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
8
Effects of social media
marketing
and selected
marketing
constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
9
The ethics of
branding
, customer-
brand
relationships,
brand
-equity strategy, and
branding
as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
10
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->