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Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-203

Persistent link: https://www.econbiz.de/10009568244

Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10003947365

Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436

Persistent link: https://www.econbiz.de/10009622980

Giese, Joan L.; Malkewitz, Keven; Orth, Ulrich R.; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1154-1161

Persistent link: https://www.econbiz.de/10010365167

Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10003987010

Orth, Ulrich R.; Malkewitz, Keven - In: Journal of marketing 72 (2008) 3, pp. 64-81

Persistent link: https://www.econbiz.de/10003709043

Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009884940

Aiken, K. Damon; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-39

Persistent link: https://www.econbiz.de/10008822603

Orth, Ulrich R.; Nickel, Kristina; Böhm, Rebekka; … - In: Journal of Consumer Behaviour 19 (2019) 2, pp. 196-207

Persistent link: https://www.econbiz.de/10012188928

Orth, Ulrich R.; Machiels, Casparus J. A.; Rose, Gregory M. - In: Psychology & Marketing 37 (2020) 9, pp. 1194-1211

Persistent link: https://www.econbiz.de/10012273757