//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Defensive reactions to slim fe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
8
Theorie
8
Theory
8
Markenführung
7
China
6
Leistungsmotivation
6
Work motivation
6
Brand image
5
Markenimage
5
New product development
5
Product design
5
Produktentwicklung
5
Produktgestaltung
5
Advertising
4
Advertising effects
4
Brand
4
Creativity
4
Internationales Marketing
4
Kreativität
4
Leistungsanreiz
4
Markenartikel
4
Performance incentive
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirkung
4
Anlageverhalten
3
Behavioural finance
3
Emerging economies
3
Estimation
3
Experiment
3
Geldillusion
3
International marketing
3
Internet marketing
3
Money illusion
3
Motivation
3
Multinationales Unternehmen
3
Online-Marketing
3
Schwellenländer
3
more ...
less ...
Online availability
All
Free
19
Undetermined
16
Type of publication
All
Article
37
Book / Working Paper
30
Other
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Arbeitspapier
13
Working Paper
13
Graue Literatur
9
Non-commercial literature
9
Aufsatz im Buch
2
Book section
2
case-report
2
more ...
less ...
Language
All
English
Undetermined
39
Author
All
Chattopadhyay, Amitava
50
Wan, Fang
18
Dahl, Darren W.
8
Gorn, Gerald J.
8
Lajos, Joseph
6
Dawar, Niraj
4
Katona, Zsolt
4
Wertenbroch, Klaus
4
Darke, Peter R.
3
Goldenberg, Jacob
3
Jacoby, Gady
3
Lu, Xiaomeng
3
Moldovan, Sarit
3
Mukherjee, Anirban
3
Soman, Dilip
3
Sárváry, Miklós
3
Ansons, Tamara L.
2
Ashworth, Laurence
2
Basu, Kunal
2
Batra, Rajeev
2
Burroughs, James E.
2
Guan, Ruiqi
2
Han, Yunfei
2
Liu, Na
2
Moreau, C. Page
2
Moreau, Page
2
Muthukrishnan, A. V.
2
Ordabayeva, Nailya
2
Ozsomer, Aysegul
2
Qiu, Pingping
2
Ritchie, Robin
2
Shahin, Kimary N.
2
Yang, Haiyang
2
Yao, Xilong
2
Zhang, Qi
2
Alards-Tomalin, Doug
1
Alba, Joseph W.
1
Andrade, Eduardo B.
1
Bhatnagar, Namita
1
Brendl, C. Miguel
1
more ...
less ...
Institution
All
INSEAD
1
William Davidson Institute <Ann Arbor, Mich.>
1
William Davidson Institute, University of Michigan
1
Published in...
All
Faculty & research / Insead : working paper series
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Sauder School of Business Working Paper
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
MSI reports : working paper series
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Academia Revista Latinoamericana de Administración
1
Asia Pacific Journal of Marketing and Logistics
1
Asian business & management
1
China Finance Review International
1
Computers & operations research : an international journal
1
Contemporary research in e-branding
1
Emerging markets review
1
Energy economics
1
Finance research letters
1
HEC Paris research paper series
1
IIM Bangalore Research Paper
1
INSEAD Business School Research Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of teaching in international business
1
Sensory marketing : research on the sensuality of products
1
The journal of brand management : an international journal
1
William Davidson Institute Working Papers Series
1
William Davidson Institute working papers series
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
BASE
3
Other ZBW resources
3
OLC EcoSci
1
RePEc
1
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang
;
Ansons, Tamara L.
;
Chattopadhyay, Amitava
; …
- In:
Organizational behavior and human decision processes : …
120
(
2013
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
Saved in:
2
Airport security measures and their influence on enplanement intentions : responses from leisure travelers attending a Canadian university
Alards-Tomalin, Doug
;
Ansons, Tamara L.
;
Reich, Tara C.
; …
- In:
Journal of air transport management
37
(
2014
),
pp. 60-68
Persistent link: https://www.econbiz.de/10010374533
Saved in:
3
Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
Persistent link: https://www.econbiz.de/10003778173
Saved in:
4
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
Saved in:
5
The harm of symbolic actions and green-washing : corporate actions and communications on environmental performance and their financial implications
Walker, Kent
;
Wan, Fang
- In:
Journal of business ethics : JOBE
109
(
2012
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009624965
Saved in:
6
A configurational perspective of branding capabilities development in emerging economies : the case of the Chinese cellular phone industry
Ni, Na
;
Wan, Fang
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 433-451
Persistent link: https://www.econbiz.de/10003745628
Saved in:
7
Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
Saved in:
8
Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua
;
Zheng, Yuhuang
;
Wan, Fang
- In:
Asian business & management
19
(
2020
)
5
,
pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
Saved in:
9
Love or hate, depends on who's saying it : how legitimacy of brand rejection alters brand preferences
Hu, Miao
;
Qiu, Pingping
;
Wan, Fang
;
Stillman, Tyler
- In:
Journal of business research : JBR
90
(
2018
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011882009
Saved in:
10
Transformation and rebirth of Chinese brands : a case from the hotel industry
Tan, Huimin
;
Wan, Fang
;
Qiu, Pingping
- In:
Journal of teaching in international business
28
(
2017
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10011780615
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->