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Consumer behaviour
48
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Bang, Nguyen
104
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75
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59
Melewar, T. C.
37
Dibb, Sally
27
Chang, Kirk
22
Japutra, Arnold
18
Mutum, Dilip S.
14
Yu, Xiaoyu
13
Chen, Cheng-Hao Steve
11
Chen, Junsong
11
Foroudi, Pantea
10
Roy, Sanjit
9
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7
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7
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7
Sharifah Faridah Syed Alwi
7
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6
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ECONIS (ZBW)
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72
USB Cologne (EcoSocSci)
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4
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1
HR practice, organisational commitment & citizenship behaviour : a study of primary school teachers in Taiwan
Chang, Kirk
;
Bang, Nguyen
;
Cheng, Kuo-Tai
;
Kuo, Chien-Chih
- In:
Employee relations
38
(
2016
)
6
,
pp. 907-926
Persistent link: https://www.econbiz.de/10011553537
Saved in:
2
Organizational citizenship behavior, identifitcation, psychological contract and leadership frames : the example of primary school teachers in Taiwan
Bang, Nguyen
;
Chang, Kirk
;
Rowley, Chris
;
Japutra, Arnold
- In:
Asia-Pacific journal of business administration
8
(
2016
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011615367
Saved in:
3
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
4
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
6
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
7
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
8
Fairness management: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Simkin, Lyndon
;
Alwi, S. F. Syed
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 215-232)
.
2015
Persistent link: https://www.econbiz.de/10011477461
Saved in:
9
Fairness management: India, Pakistan and Bangladesh
Bang, Nguyen
;
Simkin, Lyndon
;
Roy, Sanjit
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 233-252)
.
2015
Persistent link: https://www.econbiz.de/10011477464
Saved in:
10
Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Bang, Nguyen
;
Simkin, Lyndon
;
Klaus, Philipp
;
Chen, Junsong
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1181-1206
Persistent link: https://www.econbiz.de/10011405224
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