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Guest editorial: The road back...
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Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
42
Dienstleistungsqualität
40
Service quality
40
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38
Customer experience
27
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Edvardsson, Bo
162
Klaus, Philipp
60
Tronvoll, Bård
30
Enquist, Bo
14
Strandvik, Tore
13
Witell, Lars
13
Gustafsson, Anders
11
Reynoso, Javier
11
Kuppelwieser, Volker
10
Manthiou, Aikaterini
9
Colurcio, Maria
8
Maklan, Stan
8
Gebauer, Heiko
7
Kristensson, Per
7
Skålén, Per
7
Bang, Nguyen
6
Jaakkola, Elina
6
Pareigis, Jörg
6
Åkesson, Maria
6
Firth, Robert
5
Friman, Margareta
5
Gruber, Thorsten
5
Klaus, Phil
5
Koskela-Huotari, Kaisa
5
Ng, Gloria
5
Di Pietro, Laura
4
Holmlund, Maria
4
Lervik-Olsen, Line
4
Meiren, Thomas
4
Nyström, Harry
4
Renzi, Maria Francesca
4
Schäfer, Adrienne
4
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4
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4
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4
Walter, Ute
4
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3
Andreassen, Tor Wallin
3
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3
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3
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Academy of Marketing Science
1
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1
QUIS <13, 2013, Karlstad>
1
Universität Hamburg
1
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Journal of Service Management
21
Journal of service management
18
Journal of Services Marketing
14
International journal of quality and service sciences
13
Journal of retailing and consumer services
12
The journal of services marketing
12
International Journal of Quality and Service Sciences
9
Journal of business research : JBR
8
Managing service quality : MSQ ; an international journal
6
Business transformation for a sustainable future
5
The service industries journal
5
Marketing theory
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Business & Industrial Marketing
3
Journal of service research
3
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3
Series on technology management
3
The journal of business & industrial marketing
3
European Journal of Marketing
2
International journal of market research
2
Involving customers in new service development
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Management, organizations and society
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Rapport från Institutionen för Ekonomi och Statistik
2
Review of marketing research
2
The TQM Magazine
2
The journal of product & brand management
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in services innovations
1
Designing for service : key issues and new directions
1
Driving service productivity : value-creation through innovation
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European Business Review
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of service science ; [Vol. 1]
1
Implementing international services : a tailorable method for market assessment, modularization, and process transfer
1
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ECONIS (ZBW)
154
Other ZBW resources
58
OLC EcoSci
7
USB Cologne (EcoSocSci)
2
BASE
1
RePEc
1
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1
Striking the right balance : how to design, implement, and operationalize customer experience management programs
Klaus, Philipp
;
Edvardsson, Bo
- In:
Managing consumer services : factory or theater?
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010478149
Saved in:
2
Getting in with the "in" crowd : how to put marketing back on the CEO's agenda
Klaus, Philipp
;
Edvardsson, Bo
;
Kleiningham, Timothy L.
; …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10010343483
Saved in:
3
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
4
Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
Saved in:
5
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
6
Luxury patient experience (LPX) : review, conceptualization, and future research directions
Klaus, Philipp
- In:
The service industries journal
38
(
2018
)
1/2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011848030
Saved in:
7
The role of brands in a service-dominated world
Klaus, Philipp
;
Maklan, Stan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
Saved in:
8
EXQ : a multiple-item scale for assessing service experience
Klaus, Philipp
;
Maklan, Stan
- In:
Journal of service management
23
(
2012
)
1
,
pp. 5-33
Persistent link: https://www.econbiz.de/10009534370
Saved in:
9
Experience co-creation in financial services : an empirical exploration
Ponsignon, Frederic
;
Klaus, Philipp
;
Maull, Roger S.
- In:
Journal of service management
26
(
2015
)
2
,
pp. 295-320
Persistent link: https://www.econbiz.de/10011401343
Saved in:
10
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
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