Purpose – The purpose of this study is to project the future tourism market potential of Chile by use of the Delphi qualitative forecasting technique. Design/methodology/approach – The Delphi forecasting technique as a market research tool is used to predict future tourism and hospitality...

Purpose: The purpose of this paper is to create and validate a scale that measures consumer xenocentrism in developing countries, where this phenomenon is furthermost prevalent. This study aimed for the conceptualization, construct development and validation of a new scale labeled X-Scale. The...

Purpose: This paper aims to critique human personality as a theory underpinning brand personality and to propose instead a theory from human perception, and by doing so, to identify universally relevant dimensions. Design/methodology/approach: A review of published measures of brand...