Similar Search Results

Luxury and Twitter : an issue of the right words

Mazzoli, Valentina; Grazzini, Laura; Donvito, Raffaele; … - In: Qualitative Market Research: An International Journal 22 (2019) 1, pp. 33-49

Purpose: This paper aims to provide scholars and practitioners with an innovative method of analyzing luxury brand associations in social media (i.e. Twitter). To do so, authors investigated the alignment between luxury brand identity and luxury brand image in online communication, taking into...

Persistent link: https://www.econbiz.de/10012079137

An international perspective on luxury brand and country-of-origin effect

Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337

Persistent link: https://www.econbiz.de/10003847251

A cross-cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237

Persistent link: https://www.econbiz.de/10009769828

Luxury SMEs networks

Aiello, Gaetano; Donvito, Raffaele; Ranfagni, Silvia; … - In: Luxury marketing : a challenge for theory and practice, (pp. 319-339). 2013

Persistent link: https://www.econbiz.de/10009667669

An intercultural comparison of the perception of luxury by young consumers

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Luxury marketing : a challenge for theory and practice, (pp. 57-76). 2013

Persistent link: https://www.econbiz.de/10009667684

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Godey, Bruno; Perderzoli, Daniele; Aiello, Gaetano; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1461-1470

Persistent link: https://www.econbiz.de/10009620139

Creative networks in Florence and Paris : empirical results on project networks

Donvito, Raffaele; Aiello, Gaetano; Ranfagni, Silvia - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 379-393

Persistent link: https://www.econbiz.de/10010408601

Modeling links between the decision-makking process and luxury brand attachment : an international comparison

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10010408602

Does personality congruence explain luxury brand attachment? : the results of an international research study

Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472

Persistent link: https://www.econbiz.de/10012417153

Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth

Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506

Persistent link: https://www.econbiz.de/10012495486