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Advertising effects
67
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67
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Pelsmacker, Patrick de
148
Dens, Nathalie
52
Geuens, Maggie
26
Cauberghe, Veroline
17
Hudders, Liselot
17
De Pelsmacker, Patrick
15
Cauberghe, Verolien
13
Moons, Ingrid
13
Janssens, Wim
11
Van den Bergh, Joeri
11
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9
Cornelis, Erlinde
8
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8
Barbarossa, Camilla
6
De Jans, Steffi
6
Jegers, Marc
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
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Panic, Katarina
5
Aleksandrovs, Leonids
4
Daems, Kristien
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Dahl, Stephan
4
De Cannière, Marie Hélène
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4
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Taylor, Charles Raymond
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Buzeta, Cristian
3
Cuyvers, Ludo
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Dumont, Michel
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3
Muller, Marié-Luce
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Neijens, Peter
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3
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3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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International journal of advertising : the quarterly review of marketing communications
14
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business research : JBR
9
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9
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
Journal of advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Breaking new ground in theory and practice
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
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2
Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of advertising research
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Marketing letters : a journal of research in marketing
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South African journal of economic and management sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Young Consumers
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied Stochastic Models in Business and Industry
1
Brand management in emerging markets : theories and practice
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Cahiers économiques de Bruxelles
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Digital advertising : theory and research
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ECONIS (ZBW)
169
Other ZBW resources
7
USB Cologne (EcoSocSci)
6
OLC EcoSci
2
RePEc
1
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Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
2
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
3
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
4
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
5
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
6
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
7
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
8
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
9
The determinants of Belgian soccer attendances : some further evidence
Pelsmacker, Patrick de
;
DeMeyer, G.
-
1991
Persistent link: https://www.econbiz.de/10000880214
Saved in:
10
Decision on the optimal financing alternative for a municipal investment project, taking other projects and political issues into account
Asselbergh, Greet
;
Pelsmacker, Patrick de
;
Jegers, Marc
-
1990
Persistent link: https://www.econbiz.de/10000814260
Saved in:
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