//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semantic congruence effects ac...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
12,620
Marketing management
12,498
Perception
5,154
Wahrnehmung
4,607
Consumer behaviour
4,568
Konsumentenverhalten
4,482
Produktgestaltung
4,027
Product design
3,980
Marketing
2,597
Theorie
2,208
Theory
2,189
USA
1,846
United States
1,798
Relationship marketing
1,764
Beziehungsmarketing
1,749
Brand management
1,593
Innovation
1,581
Markenführung
1,580
Online-Marketing
1,208
Produktentwicklung
1,195
Internet marketing
1,192
New product development
1,183
Firm performance
1,089
Unternehmenserfolg
1,088
Brand image
964
Strategisches Management
962
Markenimage
955
Innovationsmanagement
920
Innovation management
912
Strategic management
872
Social Web
777
Social web
777
SME
728
KMU
727
Werbung
706
Advertising
679
Internationales Marketing
665
International marketing
661
Werbewirkung
628
Advertising effects
627
more ...
less ...
Online availability
All
Undetermined
6,863
Free
3,617
Type of publication
All
Article
15,148
Book / Working Paper
7,294
Journal
44
Other
5
Type of publication (narrower categories)
All
Article in journal
12,067
Aufsatz in Zeitschrift
12,067
Aufsatz im Buch
2,106
Book section
2,106
Graue Literatur
1,396
Non-commercial literature
1,396
Working Paper
1,270
Arbeitspapier
1,121
research-article
596
Collection of articles of several authors
509
Sammelwerk
509
Case study
399
Fallstudie
399
Lehrbuch
398
Textbook
364
Hochschulschrift
361
Aufsatzsammlung
274
Thesis
248
Konferenzschrift
155
Reprint
130
Ratgeber
110
Conference paper
106
Konferenzbeitrag
106
Guidebook
104
Conference proceedings
91
Glossar enthalten
85
Glossary included
85
Collection of articles written by one author
78
Sammlung
78
review-article
57
conceptual-paper
55
Article
51
case-report
46
review
46
Handbook
39
Handbuch
39
Bibliografie
34
Fallstudiensammlung
32
Amtsdruckschrift
30
Government document
30
more ...
less ...
Language
All
English
German
5,946
Undetermined
1,223
French
144
Polish
50
Spanish
41
Russian
36
Hungarian
31
Swedish
27
Italian
24
Dutch
22
Ukrainian
11
Danish
9
Portuguese
8
Romanian
8
Finnish
5
Slovak
5
Bulgarian
4
Czech
3
Turkish
3
Croatian
2
Norwegian
2
Serbian
2
Chinese
2
Bosnian
1
Valencian
1
Indonesian
1
Kazakh
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Multiple languages
1
Slovenian
1
more ...
less ...
Author
All
Kotler, Philip
90
Sheth, Jagdish N.
43
Keller, Kevin Lane
41
Kumar, V.
37
Kitchen, Philip J.
33
Vrontis, Demetris
31
Kerin, Roger A.
28
Homburg, Christian
27
Piercy, Nigel
26
Melewar, T. C.
25
Krishna, Aradhna
24
McDonald, Malcolm
24
O'Cass, Aron
24
Peter, Jerome Paul
24
Hinson, Robert
23
Kotabe, Masaaki
23
Balmer, John M. T.
22
Rajagopal
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Weimann, Joachim
22
Wolfers, Justin
22
Aaker, David A.
21
Hartley, Steven W.
21
Morgan, Neil A.
21
Gilmore, Audrey
20
Hult, G. Tomas M.
20
Kiesewetter, Dirk
20
Kuhn, Andreas
20
Lindgreen, Adam
20
Madhani, Pankaj M.
20
Calantone, Roger J.
19
Franses, Philip Hans
19
Pitt, Leyland F.
19
Foroudi, Pantea
18
Kaiser, Harry M.
18
Walker, Orville C.
18
Bruhn, Manfred
17
Di Benedetto, C. Anthony
17
Fochmann, Martin
17
more ...
less ...
Institution
All
American Marketing Association
58
National Bureau of Economic Research
48
IGI Global
28
OECD
24
European Society for Opinion and Marketing Research
15
Springer Fachmedien Wiesbaden
15
Edward Elgar Publishing
10
American Management Association
9
Harvard Graduate School of Business Administration
9
Erasmus Research Institute of Management
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
NetLibrary, Inc
7
AMACOM
6
Books on Demand GmbH <Norderstedt>
6
INSEAD
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Christian-Albrechts-Universität zu Kiel
5
DePaul University / College of Commerce
5
Internationales Arbeitsamt
5
Verlag Dr. Kovač
5
Goethe-Universität Frankfurt am Main
4
Macquarie University / Department of Economics
4
RWTH Aachen
4
Springer International Publishing
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Cornell University / Department of Agricultural Economics
3
European University Institute / Department of Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
FAO / Expanded Technical Assistance Program
3
Faculteit Economie en Bedrijfskunde, Universiteit Gent
3
John Wiley and Sons <Hoboken, NJ>
3
Melbourne Business School
3
USA / General Accounting Office
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Athens Institute for Education and Research
2
Brookings Institution
2
CIRP - The International Academy for Production Engineering
2
more ...
less ...
Published in...
All
Journal of business research : JBR
449
Industrial marketing management : the international journal for industrial and high-tech firms
263
Journal of strategic marketing
202
International journal of production research
168
International journal of product development : IJPD
162
Journal of retailing and consumer services
157
European journal of marketing : EJM
149
Journal of marketing management : MM
142
Journal of marketing communications
127
Journal of the Academy of Marketing Science
127
Journal of marketing
122
Management science : journal of the Institute for Operations Research and the Management Sciences
113
The journal of business & industrial marketing
109
Marketing intelligence & planning
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
International journal of production economics
90
European Journal of Marketing
88
International journal of hospitality management
83
Psychology & marketing
82
The journal of brand management : an international journal
82
Marketing Intelligence & Planning
80
SpringerLink / Bücher
80
Journal of marketing research : JMR
79
Journal of business ethics : JOBE
69
The journal of product & brand management
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
The journal of product innovation management : an international publication of the Product Development & Management Association
66
Marketing letters : a journal of research in marketing
64
Asia Pacific journal of marketing and logistics
63
Tourism management : research, policies, practice
60
IEEE transactions on engineering management : EM
59
Faculty & research / Insead : working paper series
57
Journal of advertising research
56
International journal of technology marketing : IJTMkt
55
Business horizons
54
The marketing review
53
Journal of retailing
52
Cogent business & management
50
International marketing review
50
Springer eBook Collection
50
more ...
less ...
Source
All
ECONIS (ZBW)
21,044
Other ZBW resources
863
USB Cologne (EcoSocSci)
316
EconStor
212
RePEc
28
BASE
21
ArchiDok
4
USB Cologne (business full texts)
2
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
22,491
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
2
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
3
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Chattopadhyay, Amitava
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
4
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
5
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
6
Ease of reading of mandatory information on Canadian food product labels
Mackey, Mary Alton
;
Metz, Marilyn
- In:
International journal of consumer studies
33
(
2009
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10003865111
Saved in:
7
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
8
Evolutionary factors in design preferences
Moss, Gloria
;
Hamilton, Colin
;
Neave, Nick
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003469686
Saved in:
9
Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
Saved in:
10
Special issue: The impact of personality and gender on branding decisions
Moss, Gloria
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470148
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->