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Pelsmacker, Patrick de
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Dens, Nathalie
33
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28
Wilbur, Kenneth C.
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Septianto, Felix
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Reijmersdal, Eva A. van
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Yoon, Sukki
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Geuens, Maggie
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Matthes, Jörg
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Muehling, Darrel D.
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Mullainathan, Sendhil
17
Phau, Ian
17
Romaniuk, Jenni
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Cauberghe, Verolien
16
Roy, Subhadip
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Russell, Cristel Antonia
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Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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IGI Global
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International Association for Research in Economic Psychology
4
Advertising Research Foundation
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Centre for Economic Policy Research
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International Colloquium on Economic Psychology <15, 1990, Exeter>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Russell Sage Foundation
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Universitetet i Oslo / Økonomisk institutt
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American Psychological Association
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Books on Demand GmbH <Norderstedt>
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OECD
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Peter Lang GmbH
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Universität Mannheim
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Chambre de commerce et d'industrie de Paris
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1
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Journal of advertising research
310
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
242
International journal of advertising : the quarterly review of marketing communications
225
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Psychology & marketing
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Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing and consumer services
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Journal of economic psychology : research in economic psychology and behavioral economics
79
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76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
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Journal of current issues and research in advertising : JCIRA
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
41
International journal of hospitality management
40
The journal of brand management : an international journal
40
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
36
Journal of global marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
NBER working paper series
34
Journal of international consumer marketing
33
The journal of consumer marketing
33
Journal of marketing management : MM
32
Marketing intelligence & planning
32
CESifo working papers
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ECONIS (ZBW)
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OLC EcoSci
5
BASE
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1
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
2
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
3
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
4
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
5
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
6
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
7
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
8
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
9
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
10
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
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