The purpose of this research is to reveal why, after introducing a new research methodology of radio ratings, the … audience for a lot of stations has even doubled and the number of total radio listeners in Latvia has significantly increased … major industry experts were questioned. The research results indicate the reasons why "Day-After-Recall" radio research …

We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three …-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which … escalates consumers' willingness to purchase goods and the other is conventional mass media advertising, including television …

is advertising. Radio is the media that can easily reach a lot of people, in both urban and rural areas. Thai people … drug advertising via radio in Thailand. [HEFP working paper 02/05] …