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IMPACT OF SOCIAL MEDIA ON CONS...
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Consumer behaviour
73,488
Konsumentenverhalten
73,472
Social Web
18,328
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18,326
Relationship marketing
9,184
Beziehungsmarketing
9,177
Theorie
7,779
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7,777
Brand management
7,729
Markenführung
7,714
Online-Marketing
7,616
Internet marketing
7,593
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6,653
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6,652
Online retailing
5,785
Online-Handel
5,784
Customer satisfaction
5,495
Kundenzufriedenheit
5,483
USA
5,013
United States
4,957
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4,418
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4,380
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4,346
Dienstleistungsqualität
4,337
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4,146
Markenartikel
4,096
Einzelhandel
3,921
Retail trade
3,909
Viral marketing
3,706
Virales Marketing
3,702
Werbewirkung
3,623
Advertising effects
3,621
Experiment
3,436
Emotion
3,247
Advertising
3,059
Werbung
3,029
Private consumption
2,700
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2,700
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2,675
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2,674
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78
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6,305
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1,276
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Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
100
Grunert, Klaus G.
87
Dwivedi, Yogesh Kumar
86
Phau, Ian
85
Lusk, Jayson L.
83
Sheth, Jagdish N.
78
Loureiro, Sandra Maria Correia
77
Usman, Osly
77
Grewal, Dhruv
75
Foxall, Gordon R.
70
Khare, Arpita
70
Septianto, Felix
70
Agarwal, Sumit
69
Bagozzi, Richard P.
69
Stavins, Joanna
68
Nayga, Rodolfo M.
66
Paul, Justin
65
Wansink, Brian
64
Chintagunta, Pradeep K.
61
Verhoef, Peter C.
61
Rajagopal
59
Jang, Soocheong
58
Ko, Eunju
57
Pelsmacker, Patrick de
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Hollebeek, Linda D.
53
Warlop, Luk
52
Vrontis, Demetris
51
Krishna, Aradhna
50
Rock, Bram de
50
Sharma, Piyush
50
Thøgersen, John
50
Bruwer, Johan
48
Cherchye, Laurens
48
Kim, Jungkeun
48
Thaichon, Park
48
Wong, IpKin Anthony
48
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National Bureau of Economic Research
569
IGI Global
141
OECD
50
American Marketing Association
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International Energy Agency
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Information Resources Management Association
28
Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Federal Reserve Board (Board of Governors of the Federal Reserve System)
24
INSEAD
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Friedrich-Schiller-Universität Jena
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RWTH Aachen
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World Bank
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Federal Reserve Bank of Boston
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World Bank Group
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Organisation for Economic Co-operation and Development
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Christian-Albrechts-Universität zu Kiel
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Springer International Publishing
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Books on Demand GmbH <Norderstedt>
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Erasmus Research Institute of Management
8
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International Telecommunications Society
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Robert Schuman Centre for Advanced Studies
8
Axel-Springer-Verlag
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Center for Economic Research <Tilburg>
7
Technische Universität Dresden
7
Verlag Dr. Kovač
7
Weltwirtschaftsforum
7
Federal Reserve Bank of St. Louis
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
University of Western Sydney
6
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
5
Eric Cuvillier <Firma>
5
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
5
European Society for Opinion and Marketing Research
5
Europäische Kommission
5
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Journal of business research : JBR
2,250
Journal of retailing and consumer services
1,989
International journal of hospitality management
782
International journal of consumer studies
774
Psychology & marketing
733
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
568
Working paper / National Bureau of Economic Research, Inc.
478
Technological forecasting & social change : an international journal
448
NBER Working Paper
419
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
407
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of brand management : an international journal
387
Tourism management : research, policies, practice
383
Journal of marketing research : JMR
367
Journal of travel and tourism marketing
367
European journal of marketing : EJM
362
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of marketing management : MM
349
Cogent business & management
335
Journal of marketing communications
334
Journal of international consumer marketing
327
Journal of marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of consumer behaviour : an international research review
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
311
Journal of retailing
310
Marketing letters : a journal of research in marketing
305
Journal of the Academy of Marketing Science
303
International journal of retail & distribution management
296
The journal of consumer marketing
296
International journal of contemporary hospitality management
294
Journal of fashion marketing and management
293
The international review of retail, distribution and consumer research
292
Journal of business ethics : JOBE
288
The journal of services marketing
279
Journal of hospitality marketing & management
273
Young consumers : insight and ideas for responsible marketers
271
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ECONIS (ZBW)
88,715
Other ZBW resources
992
EconStor
416
RePEc
190
USB Cologne (EcoSocSci)
176
BASE
84
Showing
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Marketing and socio-psychological factors influencing organic food purchase and post-purchase outcomes
Chauke, Difference Xitshembhiso
;
Duh, Helen Inseng
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
9
,
pp. 896-920
Persistent link: https://www.econbiz.de/10012243793
Saved in:
3
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
4
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
5
Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson
;
Moore, Sarah G.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
Saved in:
6
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
7
The role of social media browsing intention for behavioral outcomes of young consumers
Adi, Pramono Hari
;
Wihuda, Faizal
;
Adawiyah, Wiwiek Rabiatul
- In:
Market : review for marketing theory and practice
29
(
2017
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011724308
Saved in:
8
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
Saved in:
9
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
Saved in:
10
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa
;
Khair, Nadine
;
Elmarakby, Reyad
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
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