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How lacking control drives fluency effects in evaluative judgment
Blair, Sean - In: Organizational behavior and human decision processes : … 156 (2020), pp. 97-112
Persistent link: https://www.econbiz.de/10012169563
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The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
Jaud, David A.; Melnyk, Valentyna - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171835
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The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis; Muehling, Darrel D.; King, Skyler - In: Journal of business research : JBR 98 (2019), pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
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Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S.; … - In: Journal of business research : JBR 77 (2017), pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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Literacy matters in marketing
Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
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Simpler online ratings formats increase consumer trust
Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
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Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood
Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084
Persistent link: https://www.econbiz.de/10011783542
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Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Im, Hyunjoo; Ha, Young - In: International journal of electronic marketing and … 9 (2018) 2, pp. 126-144
Persistent link: https://www.econbiz.de/10011849127
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Perceived product sizes in visually complex environments
Ketron, Seth - In: Journal of retailing 94 (2018) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10011881396