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Situated embodied cognition : monitoring orientation cues affects product evaluation and choice

Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 424-433

Persistent link: https://www.econbiz.de/10010210196

Leveling the playing field for less-sophisticated non-professional investors : does plain English matter?

Taylor, Eileen; Riley, Jennifer - In: Journal of capital markets studies 1 (2017) 1, pp. 36-57

Purpose - The purpose of this paper is to explore how non-professional investors (NPIs) with varying levels of financial sophistication interpret and perceive corporate disclosures and management credibility, specifically risk factors, when those disclosures are presented in readable and...

Persistent link: https://www.econbiz.de/10012063518

Political conservatism and preference for (a)symmetrical brand logos

Northey, Gavin; Chan, Eugene Y. - In: Journal of business research : JBR 115 (2020), pp. 149-159

Persistent link: https://www.econbiz.de/10012271019

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

Persistent link: https://www.econbiz.de/10012258250

Unit price measures in retailing : consistency effects on product choice and store evaluations

Fecher, André; Robbert, Thomas; Roth, S. - In: Journal of consumer policy : consumer issues in law, … 43 (2020) 3, pp. 611-633

Persistent link: https://www.econbiz.de/10012296640

Why familiar brands are sometimes harder to remember

Stocchi, Lara; Wright, Malcolm; Driesener, Carl - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 621-638

Persistent link: https://www.econbiz.de/10011574494

Consumer processing of mobile online stores : sources and effects of processing fluency

Sohn, Stefanie - In: Journal of retailing and consumer services 36 (2017), pp. 137-147

Persistent link: https://www.econbiz.de/10011697945

The "I" in extreme responding

Cabooter, Elke; Millet, Kobe; Weijters, Bert; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 510-523

Persistent link: https://www.econbiz.de/10011597872

Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?

Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418

Persistent link: https://www.econbiz.de/10011606877

What's in a logo? : the impact of complex visual cues in equity crowdfunding

Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62

Persistent link: https://www.econbiz.de/10011980973