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Antecedents of consumer preference for information sources for acquiring corporate information
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10011476444
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2
The moderating impact of gender on the determinants of behavioral intention towards internet banking in India
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
The IUP journal of bank management : IJBM
17
(
2018
)
4
,
pp. 7-35
Persistent link: https://www.econbiz.de/10011983419
Saved in:
3
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
Saved in:
4
Exploring the drivers of status consumption for the wedding occasion
Mann, Bikram Jit Singh
;
Sahni, Supreet Kaur
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 179-202
Persistent link: https://www.econbiz.de/10011300250
Saved in:
5
Sustainable supply chain activities and financial performance : an Indian experience
Mann, Bikram Jit Singh
;
Kaur, Harmeet
- In:
Vision : the journal of business perspective
24
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012174969
Saved in:
6
Stock price reaction around new product announcements : an event study
Mann, Bikram Jit Singh
;
Babbar, Sonia
- In:
The IUP journal of management research : IJMR
16
(
2017
)
3
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011750184
Saved in:
7
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
8
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
Saved in:
9
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
10
Do brand acquisitions create weaktg fir acquiring company sgaregikders? : evidence from India
Mann, Bikram Jit Singh
;
Kohli, Reena
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009625128
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