Similar Search Results

Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics

Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: International journal of consumer studies 33 (2009) 3, pp. 309-315

Persistent link: https://www.econbiz.de/10003850078

Personal values dimensions : a study on Brazilian executives

Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: Latin American business review : journal of the … 9 (2008) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10003806184

Destination website management : a social constructionist approach

Kanazawa, Flávio Notomi; Lourenção, Marina Toledo de … - In: Journal of destination marketing & management 19 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012548501

China's reputation in the USA

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 14 (2020) 2, pp. 124-137

Persistent link: https://www.econbiz.de/10012267594

How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Journal of international consumer marketing 31 (2019) 5, pp. 408-428

Persistent link: https://www.econbiz.de/10012200791

Organic and sponsored ads : study on online purchase intent and visual behaviour

Souza, Marina Teixeira de; Oliveira, Jorge Henrique … - In: International journal of internet marketing and … 14 (2020) 3, pp. 318-335

Persistent link: https://www.econbiz.de/10012284825

Reciprocal effect of tourist destinations on the strength of national tourism brands

Santos, Glauber Eduardo de Oliveira; Giraldi, Janaina … - In: Tourism management : research, policies, practice 61 (2017), pp. 443-450

Persistent link: https://www.econbiz.de/10011709046

In search of tools for the use of country image (CI) in the brand

Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132

Persistent link: https://www.econbiz.de/10011891234

Construction and operationalisation of sectorial brands : the case of the Brazilian winemaking sector from the perspective of different stakeholders

Castro, Dra Virginia Aparecida; Giraldi, Janaina de … - In: Wine Economics and Policy 7 (2018) 2, pp. 153-164

The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...

Persistent link: https://www.econbiz.de/10011959895

Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094