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Understanding the consumers' personal characteristics as the starting point for targeted marketing

Vukasović, Tina - In: Management 15 (2020) 1, pp. 29-41

Persistent link: https://www.econbiz.de/10012617115

An empirical investigation of brand equity : a cross-country validation analysis

Vukasović, Tina - In: Journal of global marketing 29 (2016) 1/5, pp. 251-265

Persistent link: https://www.econbiz.de/10011654416

Applying model of brand equity in higher education marketing context

Vukasović, Tina - In: Business systems research : a system view accross … 13 (2022) 1, pp. 156-168

Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider's market have all contributed...

Persistent link: https://www.econbiz.de/10013542127

Marketing management and innovations : challenges and opportunities in the marketplace : guest editor’s introduction to the thematic issue

Vukasović, Tina - In: Management 11 (2016) 3, pp. 191-192

Persistent link: https://www.econbiz.de/10011658998

The factors influencing the buying decision of customers behaviour

Lukman, Aleš; Vukasović, Tina - In: Management 15 (2020) 3, pp. 221-233

Persistent link: https://www.econbiz.de/10012642648

A model for a successful approach to applying for Horizon 2020

Vidmar, Urška; Vukasović, Tina - In: International journal of value chain management : IJVCM 10 (2019) 1, pp. 26-52

Persistent link: https://www.econbiz.de/10012060299

Identifying elements for a successful approach to applying projects

Vidmar, Urška; Vukasović, Tina - In: International journal of management, knowledge and … 7 (2018) 2, pp. 217-243

Persistent link: https://www.econbiz.de/10012031034

The expansion of the brand through the establishment of the mobile kitchen system

Vukasović, Tina; Korez, Bojana; Petelin, Sonja Porekar - In: Management 13 (2018) 1, pp. 19-31

Persistent link: https://www.econbiz.de/10012133283

Marketing management and innovations : challenges and opportunities in the marketplace

Vukasović, Tina (ed.) - 2016

Persistent link: https://www.econbiz.de/10011659049

Creating a marketing mix model for the marketing of medical devices through public procurement

Vukasović, Tina; Sluga, Anita - In: Health marketing quarterly 39 (2022) 4, pp. 377-397

Persistent link: https://www.econbiz.de/10013483454

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