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Advertising effects
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Wilbur, Kenneth C.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Wilbur, Kenneth C.
-
2005
Persistent link: https://www.econbiz.de/10003953842
Saved in:
2
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
Saved in:
3
A two-sided, empirical model of television advertising and viewing markets
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 356-378
Persistent link: https://www.econbiz.de/10003736527
Saved in:
4
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
5
Hybrid advertising auctions
Zhu, Yi
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 249-273
Persistent link: https://www.econbiz.de/10009006848
Saved in:
6
The effectiveness of post-release movie advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
7
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
Saved in:
8
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
9
Local media ownership and media quality
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
Information economics and policy : IEP
24
(
2012
)
3/4
,
pp. 231-242
Persistent link: https://www.econbiz.de/10009712065
Saved in:
10
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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