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Brand management
15,076
Markenführung
14,635
Brand image
10,380
Markenimage
10,085
Consumer behaviour
9,811
Konsumentenverhalten
9,680
Markenartikel
7,198
Brand
7,120
Relationship marketing
2,871
Beziehungsmarketing
2,857
Social Web
1,964
Social web
1,963
Online-Marketing
1,723
Internet marketing
1,721
Werbewirkung
1,406
Advertising effects
1,400
Marketingmanagement
1,398
Marketing management
1,397
USA
1,087
Luxury goods
1,072
Luxusgüter
1,069
United States
1,069
Herkunftsbezeichnung
1,004
Designation of origin
1,003
Customer satisfaction
969
Advertising
962
Kundenzufriedenheit
940
Werbung
927
Tourismusmarketing
900
Tourism marketing
899
Corporate reputation
861
Firmenimage
857
Einzelhandel
799
Retail trade
799
Brand equity
793
Marketing
790
Brand loyalty
784
Theorie
774
Theory
768
Destination management
718
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Undetermined
9,310
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3,363
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Article
17,062
Book / Working Paper
4,893
Journal
30
Other
2
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Article in journal
13,844
Aufsatz in Zeitschrift
13,844
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1,910
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1,910
Graue Literatur
669
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669
research-article
649
Working Paper
576
Arbeitspapier
553
Case study
313
Fallstudie
313
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282
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282
Hochschulschrift
269
Aufsatzsammlung
188
Thesis
188
Conference paper
151
Konferenzbeitrag
151
Reprint
146
review-article
88
review
87
conceptual-paper
75
Article
71
Ratgeber
64
Guidebook
61
non-article
56
case-report
53
Konferenzschrift
41
Lehrbuch
39
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36
Sammlung
36
viewpoint
36
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35
Dissertation u.a. Prüfungsschriften
21
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18
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16
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16
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14
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10
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8
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English
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4,885
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1,417
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107
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27
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24
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23
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22
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16
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9
Swedish
8
Indonesian
6
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6
Romanian
5
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5
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3
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3
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2
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2
Arabic
1
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1
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1
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1
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1
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1
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1
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1
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Melewar, T. C.
80
Keller, Kevin Lane
72
De Chernatony, Leslie
57
Phau, Ian
51
Balmer, John M. T.
47
Loureiro, Sandra Maria Correia
45
Bang, Nguyen
43
Merrilees, Bill
43
Romaniuk, Jenni
43
Foroudi, Pantea
41
Fournier, Susan
40
Iglesias, Oriol
40
Ind, Nicholas
36
Ko, Eunju
36
Diamantopoulos, Adamantios
34
Uggla, Henrik
34
Christodoulides, George
33
Gupta, Suraksha
33
Sattler, Henrik
32
Veloutsou, Cleopatra
32
Dawes, John
31
Han, Heesup
31
King, Ceridwyn
31
Baumgarth, Carsten
30
Guzman, Francisco
30
MacInnis, Deborah J.
30
Fetscherin, Marc
29
Park, C. Whan
29
Pelsmacker, Patrick de
28
Roper, Stuart
28
Schmitt, Bernd
28
Schroeder, Jonathan E.
28
Pitt, Leyland F.
27
Rahman, Zillur
27
Rajagopal
26
Burmann, Christoph
25
Khan, Imran
25
O'Cass, Aron
25
Sarkar, Abhigyan
25
Vrontis, Demetris
25
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National Bureau of Economic Research
44
Springer Fachmedien Wiesbaden
19
Information Resources Management Association
12
IGI Global
8
Springer International Publishing
8
HAL
7
NetLibrary, Inc
7
American Marketing Association
5
Edward Elgar Publishing
5
HEC Paris (École des Hautes Études Commerciales)
5
OECD
5
Europäische Kommission / Gemeinsame Forschungsstelle
4
Europäische Kommission / Generaldirektion Umwelt
4
Chambre de commerce et d'industrie de Paris
3
Erasmus Research Institute of Management
3
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
European University Institute / Department of Economics
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
United States Trademark Association
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
Universität Mannheim
3
Université Paris-Dauphine
3
Verlag Dr. Kovač
3
World Bank Group
3
AMACOM
2
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
De Gruyter Oldenbourg
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Europäische Kommission
2
Foreign Department of the Continental and Commercial Banks
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
2
Institute of Chartered Financial Analysts of India
2
Institute of Public Policy and Public Choice - POLIS
2
International Association for the Study of Insurance Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
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Published in...
All
Journal of business research : JBR
773
The journal of brand management : an international journal
664
The journal of product & brand management
417
Journal of retailing and consumer services
390
Journal of Product & Brand Management
245
Psychology & marketing
205
European journal of marketing : EJM
164
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Marketing intelligence & planning
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Journal of marketing management : MM
132
Strategic Direction
132
Tourism management : research, policies, practice
132
International journal of hospitality management
131
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of travel and tourism marketing
120
Journal of marketing
119
Journal of advertising research
116
European Journal of Marketing
108
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
100
Journal of the Academy of Marketing Science
100
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
The journal of consumer marketing
88
Journal of marketing research : JMR
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
International journal of advertising : the quarterly review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
SpringerLink / Bücher
82
Journal of global marketing
80
Journal of promotion management : JPM
80
International journal of advertising : the review of marketing communications
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
77
Cogent business & management
74
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Source
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ECONIS (ZBW)
20,452
Other ZBW resources
1,068
USB Cologne (EcoSocSci)
257
EconStor
102
RePEc
62
BASE
34
ArchiDok
5
OLC EcoSci
4
USB Cologne (business full texts)
3
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Showing
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date (oldest first)
1
Eliciting
brand
association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
2
An empirical research into IPL's
brand
doppelgänger using the
brand
concept mapping technique
Sood, Gaurav
;
Sharma, J. K.
- In:
International journal of public sector performance …
14
(
2024
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
Saved in:
3
The benefits of computer-based
brand
concept mapping
Meißner, Martin
;
Kottemann, Pascal
;
Decker, Reinhold
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
4
,
pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
Saved in:
4
Developing and testing a typology of
brand
benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
New measure of
brand
equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
7
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
8
Enhancing football brands'
brand
equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
9
Brand
switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
-
2016
Persistent link: https://www.econbiz.de/10011588242
Saved in:
10
Consumer-
brand
relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
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