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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept

Labenz, Franziska - 2019

Persistent link: https://www.econbiz.de/10012019951

Modelle zur Analyse, Auswahl, Einführung und Erfolgsmessung von betrieblichen Informationssystemen

Zakhariya, Halyna - 2015

Persistent link: https://www.econbiz.de/10011441447

Contributions to the selection and implementation of standard software for CRM and electronic invoicing

Kosch, Lubov - 2015

Customer relationship management, system selection, electronic invoice processes, structural equation modeling, DeLone and McLean IS success model, risk management, maturity model, process model. - Systemauswahl, elektronische Rechnungsprozesse, Strukturgleichungsmodellierung, DeLone und McLean...

Persistent link: https://www.econbiz.de/10011441909

In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management

Bettels, Jannick - 2019

Persistent link: https://www.econbiz.de/10012041487

Contributions to decision support for wind energy, literature research processes and towards a better world through information systems

Koukal, André - 2018

Persistent link: https://www.econbiz.de/10011964285

The implicit sensory association test (ISAT) : a measurement approach for sensory perception

Haase, Janina; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 109 (2020), pp. 236-245

Persistent link: https://www.econbiz.de/10012238054

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

Multisensory product design : an eye-tracking experiment on driving safety and product evaluation

Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13

Persistent link: https://www.econbiz.de/10011961755

The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing

Haase, Janina; Wiedmann, Klaus-Peter - In: Psychology & marketing 35 (2018) 10, pp. 727-739

Persistent link: https://www.econbiz.de/10011970121

Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012263505

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