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Electronic and traditional word of mouth as trust antecedents in life insurance buying decisions
Amron, Amron - In: International journal of e-business research : an … 14 (2018) 4, pp. 91-103
Persistent link: https://www.econbiz.de/10011941324
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Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley; So, Kevin Kam Fung; Bradley, Graham L. - In: Tourism management : research, policies, practice 53 (2016), pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
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The role of social commerce in online purchase intention : mediating role of social interactions, trust, and electronic word of mouth
Monfared, Amir Reza Konjkav; Ghaffari, Mohammad; … - In: Journal for international business and entrepreneurship … 13 (2021) 1, pp. 22-39
Persistent link: https://www.econbiz.de/10012515849
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Examining role of trust in shaping online shopping attitude among women : an empirical assessment
Arora, Nupur - In: International journal of public sector performance … 6 (2020) 5, pp. 748-766
Persistent link: https://www.econbiz.de/10012516864
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Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak; Anuj - In: International journal of business innovation and … 28 (2022) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
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How does electronic word of mouth impact green hotel booking intention?
Kumari, Pooja; Sangeetha R. - In: Services marketing quarterly 43 (2022) 2, pp. 146-165
Persistent link: https://www.econbiz.de/10013178030
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Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
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Social media usage, electronic word of mouth and purchase-decision involvement
Prasad, Shantanu; Gupta, Ishwar C.; Totala, Navindra K. - In: Asia-Pacific journal of business administration 9 (2017) 2, pp. 134-145
Persistent link: https://www.econbiz.de/10011740468
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How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany; Koskie, Melanie Moore; Locander, William - In: Journal of consumer marketing 40 (2023) 7, pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
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Social media usage, electronic word of mouth and purchase-decision involvement
Prasad, Shantanu; Gupta, Ishwar C.; Totala, Navindra K. - In: Asia-Pacific Journal of Business Administration 9 (2017) 2, pp. 134-145
media, electronic word of mouth (EWOM), trust and purchase-decision involvement. Design/methodology/approach A review of the … media usage and EWOM have positive impact on purchase-decision involvement and online trust plays a vital mediating role in …
Persistent link: https://www.econbiz.de/10014674356