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Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view

Hung, Shiu-Wan; Cheng, Min-Jhih; Chiu, Pei-Chun - In: Service business 13 (2019) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011965788

A model of consumer engagement in a virtual customer environment

Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346

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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers

Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304

Persistent link: https://www.econbiz.de/10011639154

When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014460831

Factors affecting adoption of internet banking in Jordan : chartered accountant's perspective

Rawashdeh, Awni - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 510-529

Persistent link: https://www.econbiz.de/10011384262

The role of using big data in predicting customer behaviour : the intermediary role of business intelligence in Jordanian telecommunications companies (a field study)

Khrisat, Raed. M.; Khaddam, Amineh A.; Abusweilem, … - In: International journal of business information systems : … 42 (2023) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10014286372

Determinants of factors impacting buying intention towards e-retailing : a special reference to Jordan context

Al-Rubaye, Husam Salah Sameen; Theep, Khaled Ismail Alshake - In: International journal of procurement management 18 (2023) 3, pp. 405-420

Persistent link: https://www.econbiz.de/10014432706

Let virtual creatures stay virtual : tactics to increase trust in virtual influencers

Qu, Ying; Baek, Eunsoo - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 91-108

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Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety

Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption … anxiety on the relationship between immersive experience on attitude and adoption intention toward MAR apps. A dataset of 322 … used to test the proposed hypotheses. The results show that immersive experience significantly affects attitude and …

Persistent link: https://www.econbiz.de/10014429139

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

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