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Consumer behaviour
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E-commerce
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9
Online retailing
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Ratchford, Brian Thomas
47
Ratchford, Brian T.
32
Pan, Xing
12
Shankar, Venkatesh
12
Luo, Lan
6
Namin, Aidin
6
Kannan, P. K.
5
Ratchford, Brian
5
Aravindakshan, Ashwin
4
Gauri, Dinesh Kumar
4
Kamakura, Wagner A.
4
Prasad, Ashutosh
4
Talukdar, Debabrata
4
Gupta, Pola
3
Soysal, Gonca
3
Zentner, Alejandro
3
Acquisti, Alessandro
2
Adams, Michelle J.
2
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2
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Journal of retailing
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Review of marketing science
5
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing and consumer services
2
Review of Marketing Science
2
Advances in applied microeconomics : a research annual
1
Continuing to broaden the marketing concept : making the world a better place
1
E-commerce and the digital economy
1
European Journal of Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of pricing research in marketing
1
International journal of electronic commerce : IJEC
1
Journal of marketing analytics : JMA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Organizing the new industrial economy
1
The economics of the Internet and e-commerce
1
Vanderbilt Owen Graduate School of Management Research Paper
1
Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
78
Other ZBW resources
3
OLC EcoSci
2
BASE
1
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1
Consumer choice behavior : review and synthesis
Ratchford, Brian Thomas
-
1978
Persistent link: https://www.econbiz.de/10000717931
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2
Online pricing : review and directions for research
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10003833070
Saved in:
3
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
Saved in:
4
Productivity of marketing strategy
Ratchford, Brian Thomas
- In:
Handbook of marketing strategy
,
(pp. 440-456)
.
2012
Persistent link: https://www.econbiz.de/10009530837
Saved in:
5
The individual welfare function : a comment
Ratchford, Brian Thomas
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10001008829
Saved in:
6
Political advertising needs better regulation
Ratchford, Brian Thomas
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 61-74)
.
2020
Persistent link: https://www.econbiz.de/10012320442
Saved in:
7
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
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8
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
9
DemoImpact : modeling, forecasting and managing the impact of major US sociodemographic trends on multi-category snack consumption
Girju, Marina M.
;
Adams, Michelle J.
;
Ratchford, Brian …
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003996031
Saved in:
10
Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv
;
Janakiraman, Ramkumar
;
Kalyanam, Kirthi
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
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