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The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Reforming public services : does service logic have anything to offer?
Grönroos, Christian - In: Public management review 21 (2019) 5, pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
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Service profit logic : ensuring customer willingness to pay
Grönroos, Christian - In: The Routledge handbook of service research insights and …, (pp. 46-68). 2020
Persistent link: https://www.econbiz.de/10012238609
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Relationship marketing and service : an update
Grönroos, Christian - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
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Christian Grönroos : I did it my way
Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301
Persistent link: https://www.econbiz.de/10011798326