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Proud to be sustainable : upcycled versus recycled luxury products
Adıgüzel, Feray; Donato, Carmela - In: Journal of business research : JBR 130 (2021), pp. 137-146
Persistent link: https://www.econbiz.de/10012544771
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Luxury branding
Patrick, Vanessa M.; Hagtvedt, Henrik - In: Handbook of brand relationships, (pp. 267-279). 2009
Persistent link: https://www.econbiz.de/10003915621
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
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Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong; Bogaert, Julie - In: Journal of customer behaviour 9 (2010) 1, pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
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Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Are luxury brands really a financial dream?
Kapferer, Jean-Noël; Tabatoni, Olivier - In: Journal of strategic management education : JSME 7 (2011) 4, pp. 271-286
Persistent link: https://www.econbiz.de/10009551520