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The new classification and size estimation of the sport market : focusing on hte sport market value network

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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine

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The commercialisation of sport

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Africa rising : turning sporting potential into success

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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

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Sport consumer behavior research : improving our game

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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League

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Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing

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