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"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a … more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for … navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing …
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. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing … Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and … Privacy Legal Landscape -- 4. Big Data’s Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer …
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"Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing … major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of … campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design …
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"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with...
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Data Analytics --Chapter 5 Digital Transformation in Real Estate Marketing: A Review --Chapter 6 Drivers of Bank … of Big Data on Mobile Marketing (Big Data and Mobile Marketing) --Chapter 9 Implications of Big Data in Execution of … Social CRM Techniques: Cases from Developed and Emerging Economies --Chapter 10 Leveraging Big Data for Digital Marketing …
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