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The impact of different price promotions on customer retention

Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102

Persistent link: https://www.econbiz.de/10011980803

Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention

Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131

Persistent link: https://www.econbiz.de/10011804107

Offering Low Price Guarantees to Improve Customer Retention

McWilliams, Bruce; Gerstner, Eitan - 2006

Major retailers in the USA offer Money Back Guarantees (MBGs) under which they return money to dissatisfied customers. Some of these retailers also offer Low price Guarantees (LPGs) under which they promise to refund price differences if buyers find a lower price after purchase. Some researchers...

Persistent link: https://www.econbiz.de/10014058006

Do low-price guarantees facilitate collusion?

Hviid, Morten - 1994

Persistent link: https://www.econbiz.de/10000888763

Markdown money contracts for perishable goods with clearance pricing

Wang, Charles X.; Webster, Scott - In: European journal of operational research : EJOR 196 (2009) 3, pp. 1113-1122

Persistent link: https://www.econbiz.de/10003825158

Asking price and price discounts : the strategy of selling and asset under price uncertainty

Biswas, Tapan; McHardy, Jolian P. - In: Theory and decision : an international journal for … 62 (2007) 3, pp. 281-301

Persistent link: https://www.econbiz.de/10003460080

Hub-and-spoke airlines versus low-cost airlines and price discrimination

Aydin, Recai; Morefield, Roger - In: Journal of business & economics research 8 (2010) 5, pp. 1-6

Persistent link: https://www.econbiz.de/10003984344

Markdown pricing with unknown fraction of strategic customers

Merserau, Adam J.; Zhang, Dan - In: Manufacturing & service operations management : M & SOM 14 (2012) 3, pp. 355-370

Persistent link: https://www.econbiz.de/10009575891

Intelligent markdown pricing

Leventhal, Barry; Breur, Tom - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 3, pp. 207-220

Persistent link: https://www.econbiz.de/10009490040

When and how should retailers rationalize the size and duration of price discounts?

Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618

Persistent link: https://www.econbiz.de/10011399623

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