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The marketing plan : a research report from the Conference Board
Hopkins, David S. - Conference Board - 1981
Persistent link: https://www.econbiz.de/10002951248
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The business model in entrepreneurial marketing : a communication perspective on business angels' opportunity interpretation
Wallnöfer, Maria; Hacklin, Fredrik - In: Industrial marketing management : the international … 42 (2013) 5, pp. 755-764
Persistent link: https://www.econbiz.de/10010211328
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The marketing plan
Cohen, William A. - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10003148603
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Critical understanding of existing entrepreneurial marketing models : 2002 - 2022
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100
entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …
Persistent link: https://www.econbiz.de/10014507346
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Innovation marketing : from idea to start ups : a holistic literature review
Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159
Persistent link: https://www.econbiz.de/10011958598
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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The marketing of technology intensive products and services : driving innovations for non-marketers
Corsi, Patrick; Dulieu, Mike - 2008
Persistent link: https://www.econbiz.de/10003741789
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Business models : impact on business markets and opportunities for marketing research
Ehret, Michael; Kashyap, Vishal; Wirtz, Jochen - In: Industrial marketing management : the international … 42 (2013) 5, pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
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Marketing Renewable Energy : Concepts, Business Models and Cases
Herbes, Carsten (ed.); Friege, Christian (ed.) - 2017
renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …
Persistent link: https://www.econbiz.de/10012398330