Narrow search
Showing 1 - 10 of 73,787
Cover Image
Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage
Otubanjo, Olutayo - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011873179
Cover Image
Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky; Jones, Richard - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
Cover Image
Improvise to win : the relationship between entrepreneurial improvisation and start-up competitive advantage
Xiong, Li - In: Asian business & management 21 (2022) 2, pp. 184-204
Persistent link: https://www.econbiz.de/10013163987
Cover Image
New ventures competitiveness and success : do intellectual capital, IT capabilities, entrepreneurial and market orientation really matter?
Anwar, Muhammad; Clauß, Thomas; Ullah, Rizwan - In: Journal of enterprising culture 29 (2021) 4, pp. 295-323
Persistent link: https://www.econbiz.de/10012694229
Cover Image
Entrepreneurial opportunities : economics and sustainability for future growth
Ratten, Vanessa (ed.) - 2020 - First edition
fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help … offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and … entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a …
Persistent link: https://www.econbiz.de/10012499325
Cover Image
Entrepreneurial opportunities : economics and sustainability for future growth
Ratten, Vanessa (ed.) - 2020 - First edition
Persistent link: https://www.econbiz.de/10012167500
Cover Image
From original equipment manufacturing to branding : entrepreneurship, strategic leadership, and Taiwan’s firm transformation
Yan, Ho-don; Chiang, Charlie; Chien, Charles S. - In: International entrepreneurship and management journal 10 (2014) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10010437114
Cover Image
Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus; Gutsatz, Michel - In: The journal of brand management : an international journal 22 (2015) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Cover Image
Competitive advantage through entrepreneurial decision-making : effectuation for fast problem-solving : der Einfluss von Effectuation auf die Problemlösungsgeschwindigkeit
Blauth, Matthias; Mauer, René; Brettel, Malte - In: Die Betriebswirtschaft : DBW 75 (2015) 4, pp. 233-251
Eine Quelle von Wettbewerbsvorteile ist die Problemlösungsgeschwindigkeit, da diese die Fähigkeit fördert, innovative Produkte in immer kürzeren Zeitspannen zu entwickeln. Effectuation als Logik unternehmerischen Entscheidungsverhaltens beschreibt Prinzipien, anhand derer Entscheidungen in...
Persistent link: https://www.econbiz.de/10011305136
Cover Image
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude - In: International journal of trade and global markets 6 (2013) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10009759927