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1
Service Customization through Dramaturgy
McCarthy, Ian P.
-
2010
on the
theory
of dramaturgy and service marketing, we present a typology identifying four distinct and viable …
Persistent link: https://www.econbiz.de/10013151681
Saved in:
2
The effect of service innovation on service loyalty in post offices
Shaian Kiumarsi
;
Salmi Mohd Isa
;
Jayaraman, Krishnaswamy
; …
- In:
International journal of business innovation and …
21
(
2020
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012149128
Saved in:
3
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
4
Role of service characteristics in determining the degree of customer involvement : a typology
Chakraborty, Subhajit
;
Kaynak, Hale
- In:
International journal of services and standards
9
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011283344
Saved in:
5
The dark side of customer co-creation : exploring the consequences of failed co-created
services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Saved in:
6
Foreign or domestic : who provides better customer service?
Poddar, Amit
;
Ozcan, Timucin
;
Madupalli, Ramana Kumar
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011343386
Saved in:
7
Retrospective: compatibility management : customer-to-customer relationships in service environments
Martin, Charles L.
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10011445595
Saved in:
8
Variability in health care
services
: the role of service employee flexibility
Vredenburg, Jessica
;
Bell, Simon J.
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10010427975
Saved in:
9
Tailoring to customers' needs : understanding how to promote an adaptive service experience with frontline employees
Wilder, Kelly M.
;
Collier, Joel E.
;
Barnes, Donald C.
- In:
Journal of service research : JSR
17
(
2014
)
4
,
pp. 446-459
Persistent link: https://www.econbiz.de/10010432160
Saved in:
10
Customer input failures in service processes
Seppänen, Kaisa
;
Huiskonen, Janne
;
Karppinen, Henri
- In:
International journal of services and operations management
17
(
2014
)
4
,
pp. 439-452
Persistent link: https://www.econbiz.de/10010410864
Saved in:
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